Visual Identity Graphic Design refers to all of the imagery and graphical information that expresses what your brand is all about and helps your brand stand out from the market competition. Visual identity describes everything that your customers physically see, beginning from your brand logo to the interior design of your store. Sarkar Group of Companies - SGC has a wide portfolio in visual identity graphic design services.
What role does graphic design play in Visual Identity Design?
Graphic design is the process that involves taking visual elements and transforming them into a cohesive visual identity.
1. Logo & Brand Assets:
Logo and brand design stand at the heart of establishing your brand’s visual identity. A logo is the first and foremost symbol for your brand. You brand assets would include materials such as business cards, letterheads and social avatars/cover images, where the aim is primarily help your brand stand out.
2. Business & Advertising
Advertising is where you use visuals to actively reach out to your customers. This would include design elements like flyers, brochures, billboards, tv/magazine/banner ads and more.
3. Web & Digital Design
Digital design is the space where your customers can interact with your visual identity directly. Visual identity elements would include website images, interface colour schemes and layout, social media content, animations, icons, buttons and a lot more.
The graphic designers at Sarkar Group of Companies - SGC come with excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.